Subvert the paradigm
We started BÁM because climbing holds forgot who they were for.
What began as a mission to make quality holds accessible had drifted into something else: premium pricing, boutique branding, climbers priced out of their own walls. So we went back to the wood. Hand-shaped from Vietnamese hardwood, made in Ho Chi Minh City, priced like climbing should be: for everyone.
Keeping it real.
We're not here to milk every climber out of their hard earned money. We’re broke college students who have an opportunity to give something back to the community that was always there for us. And becuase its just us, we can have real conversations about the climbing, the holds, not some comglomerate entity trying to increase their dividends.